Your Store description gives you an opportunity to tell buyers what your eBay Store is about in a brief, well-written statement. You can describe what you sell, what's special about it, how long you've been in business, your area of expertise, and so on. The theme and header style that you choose for your Store will determine whether your Store name and description appear in your storefront. Be sure to review the header and theme styles to determine which one suits your Store's needs.

Note: Do not include links or URLs to Web sites outside of eBay in your description. For more information, please see our Links Policy in the eBay Help Center.

Optimizing your description for Web search engines

People often use Web search engines (such as Google or Yahoo!) to find products they want to purchase. If your eBay Store appears prominently in the search results, your Store is more accessible to buyers.